Earlier this week, the popular app faced serious backlash after posting an ill-conceived advertisement that appeared to make light of domestic violence. The ad was for a game called “Would You Rather?” and presented users with the following question: Would they rather “slap Rihanna” or “punch Chris Brown”? It was a particularly problematic ad due to the former couple’s highly publicized abusive relationship, in which Brown pleaded guilty to assaulting Rihanna in 2009.
Needless to say, it was a huge mistake that has cost the company a wild amount of money. And we mean wild. Just one day after Rihanna blasted Snapchat for the distasteful ad, CNN Tech reports that the app’s stocks have since dropped 4 percent, thus wiping out nearly $800 million in its market cap. Let this be a lesson for all publicly traded companies: Don’t get on RiRi’s bad side.